While the Ori team had the technology – actuators, electronics and software to glide heavy furniture and connect it to other smart devices – our goal was to find a single unit scenario that would maximize the value of a micro studio or one bedroom apartment. The unit had to be flexible for both the developer and end user, with modular features based on spatial volume. More importantly, it had to solve the problems inherent to micro-living, such as maximizing storage space and minimizing clutter.


– 01


– 02

Potentially game changing products for the solar industry, Tesla delivers on the Solar Roof and the Power Wall. Leveraging our experience working with Solar City taught us the complexities of the purchasing process for solar power. The goal Tesla’s team put in front of us was to create a smoother purchasing experience with a robust configurator that enables customers to more clearly understand the cost benefits and savings.


– 03

Creating a scalable component design architecture, we enabled internal product and marketing teams to be able to author new pages and custom experiences for new product launches and other initiatives. This design system offered a scalable solution while maintaining governance of brand/design standards across the website.

Roles, People & Awards


  • Hero Digital

My Role

  • Design Director

Design Directors

  • Tony Glorioso
    Andreas Trentor

UX Designers

  • Steven Hein

Visual Designers

  • Gino Nave

More Work