Samsung Frame TV

The Frame is a beautiful display designed specifically to bring walls to life whether it is in use or not. When someone turns entertainment TV off, rather than going to black, the display goes into ‘Art Mode.’ We worked with world-renown curator Elise Van Middelem to find stunning works of art exclusive to The Frame – more than 100 pieces across 10 diverse genres, scanned at 4000K resolution and shown in Ultra High Definition (UHD). The Frame is not just another television, but a new experience of displays in the home. Each artwork is converted to a digital media through the highest scanning standards and looks stunning and real. Artworks can be shown with white or color mattes and other framing conventions according to the artist’s preferences. In addition, the brightness sensor adjusts the image based on the room lighting, making artworks closely resemble the original. The result is art that blends in the environment in the same way that printed photography or a painted canvas would look. When you buy The Frame, you are also investing in these artists – pulling work specifically for this display, and presented as a piece of stunning artwork in your home.


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Samsung Frame TV with remote control selecting channels
Samsung Frame TV in picture mode on wall

Focus and Features

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To ensure The Frame display doesn’t waste power unnecessarily the sensors detect movement in the room, and turn the display off if no one is present. Sensors are on the bottom of the frame, hidden inside to see 100 degrees of movement. If someone approaches from any angle, it will still sense them, and turn back on. These sensors also detect light. Depending on the lighting in the room, the backlighting from the display will change to make the art look as real as possible.

Samsung Frame TV Gallery with Elephant scene
Samsung Frame TV Gallery with Surfer underwater scene
Samsung Frame TV Gallery in photo mosaic
Samsung Frame TV auto adjusting lighting to match room


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Potentially game changing products for Samsung that has been meant with great reviews from customers.

Roles, People & Awards


  • Fuseproject

My Role

  • Design Lead

Design Directors

  • Tony Glorioso

UX Designers

  • Hideaki Matsui
    Nick McGinnis
    Gael Jaffrezic

Awards & Mentions

  • CES Award
    FastCompany Awards

More Work