ORI Systems

While the Ori team had the technology – actuators, electronics and software to glide heavy furniture and connect it to other smart devices – our goal was to find a single unit scenario that would maximize the value of a micro studio or one bedroom apartment. The unit had to be flexible for both the developer and end user, with modular features based on spatial volume. More importantly, it had to solve the problems inherent to micro-living, such as maximizing storage space and minimizing clutter.

Story

– 01

How it Works

– 02

The Ori app, mirroring the brand’s foldable geometries, enables users to seamlessly transform their home Ori unit with the touch of a button. From anywhere in the world, the user can simply touch the icon for Living Room, Office or Bedroom, and the unit will shift to its pre-settings. In this way, if you have a friend coming over after work, you can tap Living Room and have your home ready to go. Or, after you leave in the morning, you can tuck your bed away without having to make it. The app also lets users dive into deeper customizations in order to make their unit perfect for them. The same icons from the app also appear on the on-device interface, with intuitive arrows to guide the user to move the unit manually. The on-device interface, a seemingly stark black pyramid, comes to life with a motion sensor that lights the icons from underneath. Every bit of the digital experience of Ori is meant to feel like magic, at home or remotely.

ORI Systems App woman using it to control unit
ORI Systems controls UI in black

Results

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The Ori Studio Suite addresses the main challenges associated with studio living by adding plenty of extra storage space, hiding the bed when not in use, and allowing you to easily divide your space at the touch of a button. Soon to be released in IKEA and West Elm.

ORI Systems room scenes of young blond woman using the controls

Roles, People & Awards

Agency

  • Fuseproject

My Role

  • Design Lead

Design Directors

  • Tony Glorioso

Visual Designers

  • Guy Noren

Awards & Mentions

  • Fastcompany
    Dwell Magazine
    Wired Magazine
    Verge

More Work