01 - Story

The Cosmopolitan of Las Vegas

The biggest challenge to us we designing a system that could handle the request that every customer never see the same image twice or headline twice. In addition this system needed to be able to be completely author-able but change dynamically in both layout and offer. To top it all off we needed to also create a brand new visual design language that could both handle the ask of a large scale component system and meet up to the brand standards of Cosmopolitan’s marketing team. No small feat to say the least, did I also mention it needed to be completely responsive for all devices.


  • Hero Digital

    My Role

  • Senior Art Director

    Design Directors

  • Tony Glorioso

    Visual Designers

  • Alan Fung
    Micah Rivera
    Heather Wihl

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