01 - Story
Technicolor is a worldwide leader in media and entertainment technology. Its first product, released in 1916, changed the movie-viewing experience by adding color to motion pictures. Over the decades, Technicolor has continued to reinvent entertainment experiences. With more patents than Google, Technicolor currently touches about 70% of studio movies and is the #2 player in the “connected home” category. Technicolor found Hero Digital in its hunt for a partner who is similarly passionate about creating great customer experiences to help re-envision the experience on its website and bring the richness of its brand to life.