01 - Story
Everyone knows how challenging it can be to express a vision in your head for someone else to create. Now image having a look you want but not sure how to articulate, well Sephora wanted to bridge that gap between artist and customer by providing them with a tool that not only allows customers to select the right look but also customize it to their own face. Then working with the artist to create that look right before them. Even better, let the customer recreate that exact look with the exact products they could purchase on the spot with mobile checkout, when they got home by receiving a followup email with cleaner instructions.